1. Collection of Information.
1.1 Survey Information.
Altahelps.com collects information from individuals when an individual voluntarily completes a Altahelps.com survey, order form, or a registration page either online or offline, or by means of online or offline surveys, order forms, or registration pages operated by third parties (collectively, a "Survey"). (As used herein, "online" means using the Internet, including the Websites, and related technologies, and "offline" means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, Altahelps.com or a third party (a "Third Party") may ask an individual to provide various information to Altahelps.com, which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, employment information, personal and online interests, and such other information as may requested from time to time (together, "Survey Information"). Altahelps.com or Third Party may also collect information such as what browser you are using and your Internet Protocol ("IP") address. Completing the Surveys is completely voluntary, and individuals are under no obligation to provide Survey Information to Altahelps.com or Third Party, but an individual may receive incentives from Altahelps.com or a Third Party in exchange for providing Survey Information to Altahelps.com.
1.2 Third Party List Information.
Altahelps.com collects information from individuals when an individual provides information to a third party, and Altahelps.com subsequently purchases, licenses, or otherwise acquires the information from the third party (the "Seller"). Such purchased information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, "Third Party List Information"). When acquiring Third Party List Information, Altahelps.com seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to Altahelps.com and that Altahelps.com has a right to provide offers from advertisers to the individuals whose personal information is included on the Seller's list.
1.3 Other Information.
Other occasions when Altahelps.com obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by Altahelps.com or by a third party, (2) when an individual requests assistance through Altahelps.com's customer service department, (3) when an individual voluntarily subscribes to a Altahelps.com service or newsletter (together, "Other Information"), and (4) when an individual voluntarily downloads, installs, and uses Altahelps.com's desktop software application(s).
1.4 Cookies, Web beacons, and Other Information Collected Using Technology.
Altahelps.com currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, Altahelps.com may use other new and evolving sources of information in the future (together, "Technology Information").
(a) Cookies. A cookie is a small amount of data stored on the hard drive of the individual's computer that allows Altahelps.com to identify the individual with his or her corresponding data that resides in Altahelps.com's database. You may read more about cookies at www.cookiecentral.com. Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.
(b) Web beacons. A web beacon is programming code that can be used to display an image on a web page (by using an < img src = "x" > programming function -- see www.w3.org for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows Altahelps.com to track certain web sites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, Altahelps.com might place, with the consent of a third party website, a web beacon on the third party's website where fishing products are sold. When Joe, an individual listed in Altahelps.com's database, visits the fishing website, Altahelps.com receives notice by means of the web beacon that Joe visited the fishing site, and Altahelps.com would then update Joe's profile with the information that Joe is interested in fishing. Altahelps.com may thereafter present offers of fishing related products and services to Joe. In addition to using webÂ beacons on web pages, Altahelps.com also uses web beacons in email messages sent to individuals listed in Altahelps.com's database. If you wish more information about web beacons, you may wish to visit http://www.webopedia.com/TERM/W/Web_beacon.html.
(c) New Technology. The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is Altahelps.com's use of new and evolving technology. As a result, Altahelps.com strongly encourages individuals to revisit this policy for any updates regarding its use of technology.
1.5 Outside Information.
Altahelps.com may receive information about individuals from third parties or from other sources of information outside of Altahelps.com including information located in public databases ("Outside Information").
1.6 Individual Information.
As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information Altahelps.com gathers or receives about individuals.
1.7 No Information Collected from Children.
Altahelps.com will never knowingly collect any personal information from or about children under the age of 13. If Altahelps.com obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, Altahelps.com has no such information to use or to disclose to third parties. Altahelps.com has designed this policy in order to comply with the Children's Online Privacy Protection Act ("COPPA").
1.8 Credit Card Information.
Altahelps.com may in certain cases collect credit card numbers and related information, such as the expiration date of the card ("Credit Card Information") when an individual places an order from Altahelps.com. When the Credit Card Information is submitted to Altahelps.com, such information is encrypted and is protected with SSL encryption software. Altahelps.com will use the Credit Card Information for purposes processing and completing the purchase transaction, and the Credit Card Information will be disclosed to third parties only as necessary to complete the purchase transaction.
1.9 Information Collected by Altahelps.com's Website.
Altahelps.com's website and related services may routinely collect the following information about individuals: (1) error logs, (2) keywords used by the individuals in web searches, and (3) information about the sites the individuals visit. Error log information will be used by Altahelps.com to improve the performance of the website. Other information regarding individuals may be used for any purpose permitted by law, including to target relevant advertising to individuals.
2. Use of Individual Information.
2.1 Discretion to Use Information.
Altahelps.com MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE AT Altahelps.com'S SOLE DISCRETION. The following paragraphs in Section 2 describe how Altahelps.com currently uses Individual Information, but Altahelps.com may change or broaden its use at any time. As noted below, Altahelps.com may update this policy from time to time. Altahelps.com may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses.
Altahelps.com uses Individual Information to provide promotional offers by email to individuals. Altahelps.com may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all Altahelps.com email lists, a person must visit and follow the instructions provided at end of each email message.
2.2 (a) Content of Email Messages.
In certain commercial email messages sent by Altahelps.com, an advertiser's name will appear in the "From:" line but hitting the "Reply" button will cause a reply email to be sent to Altahelps.com. The "Subject:" line of Altahelps.com email messages will usually contain a line provided from the advertiser to Altahelps.com. The subject line will not usually contain phrases such as "ADV:" or "ADVERTISEMENT". Altahelps.com's commercial email messages will contain information how an individual may unsubscribe from that particular list.
2.2 (b) Solicited Email.
Altahelps.com only sends email to individuals who have agreed on the Websites to receive email from Altahelps.com or to individuals who have agreed on third party websites to receive email from third parties such as Altahelps.com. Altahelps.com does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to Altahelps.com's email messages.
2.3 Targeted Advertising.
Altahelps.com uses Individual Information to target advertising to an individual. When an individual is using the Internet, Altahelps.com uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and Altahelps.com attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. Altahelps.com may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.
2.4 Direct Mail and Telemarketing.
Altahelps.com uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.
2.5 Use of Technology Information.
Altahelps.com uses Technology Information (1) to match a person's Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of Altahelps.com's web sites are most frequently visited. This information helps Altahelps.com to better understand the online habits of individuals so that Altahelps.com can target advertising and promotions to them.
2.6 Profiles of Individuals.
Altahelps.com uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as information obtained from public databases.
2.7 Storage of Individual Information.
Altahelps.com stores the Individual Information in a database on Altahelps.com computers. Our computers have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under Altahelps.com's control. Notwithstanding such measures, Altahelps.com cannot guarantee that its security measures will prevent Altahelps.com computers from being illegally accessed, and the Individual Information on them stolen or altered.
3. Dissemination of Individual Information.
3.1 Sale or Transfer to Third Parties.
Altahelps.com MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN Altahelps.com'S SOLE DISCRETION.
3.2 Order Fulfillment.
Altahelps.com will transfer Individual Information to third parties when necessary to provide a product or service that a person orders from such third party while using Altahelps.com web sites or when responding to offers provided by Altahelps.com.
3.3 Legal Process.
Altahelps.com may disclose Individual Information to respond to subpoenas, court orders, and other legal process.
3.4 Summary Data.
Altahelps.com may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.
4. Privacy Practices of Third Parties.
4.1 Advertiser cookies and web beacons.
Advertising agencies, advertising networks, and other companies (together, "Advertisers") who place advertisements on the Websites and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. Altahelps.com does not control Advertisers' use of such technology and Altahelps.com has no responsibility for the use of such technology to gather information about individuals.
The Websites and email messages sometimes contain hypertext links to the web sites of third parties. Altahelps.com is not responsible for the privacy practices or the content of such other web sites.
4.3 Affiliated Companies
Altahelps.com may disclose, transfer, and sell Individual Information to entities affiliated with Altahelps.com in Altahelps.com's discretion.
5. Unsubscribe Procedure.
If you wish to discontinue receiving email messages from Altahelps.com, you have several options:
(a) Unsubscribe from one email list. To unsubscribe from a particular list, either (1) visit our unsubscribe location, or (2) follow the instructions in each promotional email message sent by Altahelps.com.
(b) Unsubscribe from all Altahelps.com email lists. To unsubscribe from a particular lists :(1) follow the instructions in each promotional email message sent by Altahelps.com. We reserve the right to add Individual Information to multiple lists maintained by Altahelps.com.